The world of technology and digital marketing is ever-evolving, and companies are increasingly turning to related tactics to increase business, from improving SEO and web UX to altering web content to drive traffic to a website and incorporating interactivity into the online experience. Almost every business is online some way or another as well, crafting tweets, videos and photo slideshows in hopes of drumming up new sales and leads. But, days are busy, and time is short, especially when it comes time to pick up new skills. How do you learn new skills, and gain knowledge to pass onto others? Luckily for you, Google, of search engine fame, has introduced an app called Google Primer to help out. Get the 411 from us below.

Why Install Google Primer?

Google Primer is a fun and easy way to gain new digital marketing and business skills. It works online or off, so you can learn wherever you are. Pick up skills in management, sales, digital advertising, content marketing, analytics, planning and branding. And that is just the start. Get tips tailored to you and your goals, so you can gain new tidbits of info in as little as 5 minutes. It is free, too, so why not take advantage?

The App's Benefits

If you think Google Primer could not be any more appealing, let us add to that appeal by filling you in on the specifics.

Bite-Size Lessons: Each lesson is only about 5 minutes long, making them easy to squeeze into your already busy schedule.

Further your Career: Take what you have learned and apply to now and later.

High-Level to Easy as Pie: With Google Primer, learning new skills does not have to be hard. Insights from industry gurus are turned into digestible lessons that are free of jargon and big on learning. In 5 minutes or less, tune into lessons on email marketing, finances, customer services, finance management, how to use Google apps and more.

Ever-Changing: Lessons and topics are always being added, so check back for more.

In-Depth Search: Download the app on your tablet or phone. Then, easily browse the topics that are the most relevant to you.

For Anyone: Google Primer is for people looking to start a business, established owners and anyone in between, from those looking for new jobs to veteran employees.

Give Yourself a leg up on the competition: Enhance your resume or gain skills to enhance your job.

Search and Learn: Check out "Featured Lessons" on the home screen to see what is new and trending. In "My Lessons," navigate to what matches the skills you have chosen. Or, use the magnifying glass.

Update as you Learn: Mastered a skill? Edit your skills in "My Lessons." Simple!

Pinned Cards: Easily see the learned skills and tips from a lesson on each pinned card. They are in the recap and the Completed Lessons section.

Learn from the Experts: Google pros create each lesson, helping people of all levels learn.

Multi-Lingual: Google Primer is offered in English, Spanish, Portuguese, Bahasa Indonesia, Hindi, Telugu, Vietnamese, Thai and Malay. No matter what language you speak, you can learn new things.

Certified in Knowledge: The knowledge you gain with Google Primer is invaluable to today's business landscape.

Open to Suggestions: The team takes suggestions about the app and its lessons. You can even suggest your own ideas. Pretty cool!

Our Review of the Google Primer Mobile App

While it is a bummer that Google Primer does not offer official certifications (yet), there is still an abundance of skills to pick up with it. Get it and get learning!